The consumer who doesn't follow global trade trends is apt
to believe the majority of imports to the United States come from Asia. While
it is true that the Four Asian Tigers monopolize a good percentage of world
supply chains to North America and beyond, a good number of everyday products
and foodstuffs that we enjoy have origins in Europe. If you wear Adidas shoes,
for example, or brew your morning coffee with a Braun espresso maker and enjoy
the occasional Ritter Sport chocolate bar, you are strengthening Germany's
export business.
If you've kept up on your world history, you are aware of
the country's tumultuous history over the last century. Its borders have
changed over time-the land was part of the Holy Roman Empire until the early
nineteenth century, then split into eastern and western regions after World War
II before reunification in 1990. These days, the Republic of Germany has
settled into the role of a true economic force: as the fourth largest gross
domestic product economy in the world, it ranks in the top three among nations
in importing and exporting, and is considered an innovative source of new
technologies in several industries. Nearly fifteen percent of the Fortune
Global 500 companies have headquarters here.
Made in Germany: Top Exports and Products
Hear the phrase "good German engineering," and you're likely
to think of cars. Manufacturers like Mercedes Benz, BMW, Porsche and Volkswagen
supply quality automobiles and sport utility vehicles to the United States and
throughout Europe, in addition to accessories and car parts that may be found
in other makes and models. While the automotive industry benefits from German
experience, it is not the industry in which this country excels. You'll find
strong German engineering at work in the following sectors as well:
Chemical
manufacturing: Germany is home to BASF, perhaps the largest chemical
company in the world. BASF is a leader in production of plastics and
polyurethanes used for making everyday household objects. Sustainable and
biodegradable coatings and performance chemicals designed to increase
eco-friendly awareness are also in development.
Pharmaceutical: Ever
take an aspirin for a headache? That's a product with German roots as well.
This over the counter drug originated with the Barmen-based Bayer AG, a leading
pharmaceutical company. Subgroups of the corporation are responsible for the
production of other medicines and hospital equipment.
Industrial machinery:
Engines that power machines and vehicles, generators and pumps, and equipment
designed specifically for mass transit are popular export products. The
nation's expertise in production of civilian aircraft is evident in their major
airline, Lufthansa, which is also the largest in Europe.
Other Top Brands of Deutschland
What else are you apt to find in your closet, pantry, or
purse that's made in Germany?
- Birkenstock:
durable sandals and shoes known for their cork soles
- Steinway
and Sons: well-known maker of pianos and musical keyboards
- T-Mobile:
popular wireless phone provider
- Faber-Castell:
top manufacturer of office supplies, pens and pencils
- Nivea:
producer of skin care and beauty products
This fertile land that hearkens to imagery of
Oktoberfest and emotional Beethoven sonatas operates as a major player in
global trade. With an overall high quality of life supported by a strong social
security system and plentiful employment opportunities, Germany is likely to
remain strong for centuries.