Pick up the new iPad and suddenly, it's clear. You're actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better - the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined.

The best display ever on a mobile device.
Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the new iPad features a 2048-by-1536 resolution, 44 percent greater color saturation, and an astounding 3.1 million pixels - in the same 9.7-inch space. That's four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can't discern individual ones at a normal viewing distance. When you can't see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

Breakthrough technology. For a breakthrough display.
In order to create a display with four times the pixels, we had to design it in a completely new way. You see, every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on the new iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane - separating them from the signals. It's technology that’s breakthrough. Just like the new iPad itself.

Pixel-perfect Performance.
The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.

Shoot 5-megapixel still images.
The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. Autofocus, tap to focus, and tap to set exposure functions mean every photo you take instantly becomes a frameworthy gem. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there's more room for more grins. So everyone look at iPad and say "Cheese."

Record HD video in full 1080p.
Sometimes life takes you by surprise. You're reading a best seller on your iPad waiting for the morning train when you spy a gifted performer on the platform. Or you're browsing the web on the couch when your dog trots by wearing your daughter's tutu. The iSight camera on the new iPad lets you capture all these unpredictable, beautiful, and hilarious moments. In 1080p HD, no less. And with automatic video stabilization, your recording is free of bumps and shakes. Which is a big advantage when you're laughing uncontrollably.

It's all in the lenses.
Megapixels matter. But the quality of a photo is determined by other things, too - like the camera's optics, image signal processor, and software. The iSight camera uses advanced optics to give you the best picture possible. With an f/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper overall image. And the hybrid infrared filter — typically reserved for expensive SLR cameras — keeps out harmful IR light for more accurate, uniform colors.

World ready. And very well connected.
You use your iPad a lot, so you want it with you wherever you go. The new iPad offers the most comprehensive support for networks around the world. It's designed with cellular antennas that access a larger frequency spectrum. That means you can get online almost anywhere you are. You can even pop in a local SIM card to get a connection when you’re traveling.

Really really fast is your only option.
The new iPad supports fast cellular networks the world over — including 4G LTE networks in the U.S. and Canada.2 So you can browse the web, stream content, or download a movie at blazing-fast speeds. It also works on GSM/UMTS worldwide network technologies including HSPA, HSPA+, and DC-HSDPA - the fastest 3G networks out there. You'll see downlink speeds up to 42 Mbps with DC-HSDPA and up to 21.1 Mbps with HSPA+.3

iPad as a personal hotspot.
Now for the first time, you can share the high-speed data connection on your iPad. If your carrier supports it, iPad can act as a personal hotspot for connecting up to five devices - such as a MacBook Air, an iPod touch, or another iPad - over Wi-Fi, Bluetooth, or USB.